Insights · Series
What AI models say about your company
A practical series on AI visibility: how AI assistants describe companies, where they get it wrong and what businesses in the German-speaking DACH region can do about it.
- Episode 1 · 1 November 2026
Mixed up: when AI models gave us a Polish company's prices
When we analysed our own website with twelve AI models, they mixed us up with similarly named businesses. A field report with a checklist.
- Episode 2 · Coming soon
GEO: why Google alone is no longer enough
More and more research starts in AI assistants rather than search engines. What Generative Engine Optimization is, how it differs from SEO and why a good ranking does not guarantee a mention in AI answers.
- Episode 3 · Coming soon
What is an LLM file?
A compact file that summarises your company for AI systems. What belongs in it, where it lives and what effect you can realistically expect.
- Episode 4 · Coming soon
Fact check: when AI models state wrong prices and addresses
How to find wrong details in AI answers systematically, check them against a fact block and correct them with clear, consistent sources.
- Episode 5 · Coming soon
Twelve AI models, twelve versions of the same company
Using the Muster AG sample report, we show how differently twelve models describe the same company and what those differences reveal.